Lu & Horner’s Ideas for Writing & Communication in Business

The two pieces that were read before writing this blog post were Translingual Literacy, Language Difference, and Matters of Agency and Language Difference in Writing: Toward a Translingual Approach Both, both of these works were authored by Min-Zhan Lu and Bruce Horner, the latter of the two works had two additional authors: Jacqueline Jones Royster, and John Trimbur.

The main idea behind both of these works is how language affects writing and how requiring nonstandard American English writers to adhere to the rules and organization of the “standard” written English of the United States could affect many different aspects of communication and interaction, both professionally and socially.

To begin, our authors focus greatly on the change in migrant patterns in recent history and the increase in the number of people living in the United States who speak a language or languages beyond English. This point leads us to the understanding that English is subject to change which means the number and forms of English are multiplying.

I know what you are thinking: How does this affect business writing? The answer is it affects business writing greatly. In business, understanding and clarity are paramount for success. A business cannot run efficiently or hardly at all if its members cannot communicate effectively or succinctly nor can businesses operate externally and interact with one another nor trade occur whenever misunderstandings or other failures to communicate are constantly arising. With a world that is now so constantly well connected, interaction across continents, languages and cultures is incredibly common, an everyday occurrence. This truth means that clarity and understanding in language and writing is necessary for businesses to run smoothly within and without.

The authors of the afore mentioned texts are advocating that while it is important to have consistency in language to maintain clarity in communication, often times meaning can be lost when a strict monolinguistic approach is taken to communication. In an ever increasingly connected global economy it is key to find a balance between consistency in structure while also allowing for members from all cultures and tongues to communicate their exact meaning and thoughts behind their words.

To wrap up, here is my personal opinion: although individualism and cultural ties have their place and at times meaning or personal touch can be lost when adhering to a structure that is not necessarily natural or custom, it is more important to have consistent structure in communication, especially in business, than it is for translingual communication to be present in business writing. When communication, domestic of international (specifically for businesses, partners, collaborators, etc.), adheres to a more uniform form of communication there is far less confusion and misunderstanding than when different sides are all tapping into their own unique form of writing. There is no doubt that there is a place for “translingual” writing, its place is not in the business world.

Go Cats and Go Infographics

First and foremost, I am a Cats fan, I am also a huge infographic guy. I am always happy to incorporate the Cats into any learning opportunity or conversation, and low and behold, this is a blog post analyzing a Cats infographic.

Infographics are an effective tool to aid in emphasizing and strengthening one’s point in a discussion. An infographic is a visual tool that is often utilized to present truths in a different fashion to accompany auditory argument.

This is an infographic I made about the history of the Kentucky Wildcats men's basketball team. Go Big Blue!

The infographic featured in this post was created for the purpose of proving a view many college basketball fans in this country hold, one of them being: that the University of Kentucky Men’s Basketball team is the most successful and greatest college basketball program of all time.

What makes this infographic high quality and so well done are the following: the graphic background (a basketball court), color scheme (University of Kentucky blue and white), and the placement of important facts in a structured way.

Which facts are the most important are up for debate but, personally, I think this infographic does a good job listing each of UK’s substantial stats in an orderly fashion and they are well contrasted against the brown hardwood court used for the background. Balance is also present throughout the graphic and allows viewers to focus flow through each stat efficiently, each stat is spread along the 3 point line surrounding the logo.

Each of these stats are incredibly impressive and focused around a large UK logo and draw viewers attention to what is arguably the most important fact: 8 National Championships over the span of the last 70 years. The creator also lists each individual year that the Cats were National Champions being listed so that anyone who sees the graphic knows that the University of Kentucky’s Men’s Basketball Program has been incredibly successful across each generation over the last 70 years. Further down towards the bottom are two larger numbers regarding total victories (most all time – as clearly pointed out by the creator) and attendance for each game.

The creator of this infographic was wise in moving these larger numbers closer to the bottom in order to maintain the balance and symmetry of the top half of the graphic, however these numbers are made larger so that these numbers and their significance are not overlooked as they are seriously impressive figures, especially the Cats being the all time leader in wins.

This infographic is well designed with good contrast and balance as well as excellent statistics that are well placed to easily communicate why the Cats are the best college basketball team of all time.

Listening Performance in Different Scenarios

Since Tuesday I have done my best to monitor and reflect on my listening habits and abilities in 5 different scenarios:

  1. Class Lectures
  2. Hanging Out at Home with My Roommates
  3. Work Discussions
  4. Church
  5. Phone Conversation

Along with these 5 scenarios is a list of traits of successful listeners provided by the textbook Excellence in Business Communication. The traits of successful listeners is as follows:

  1. Listening Carefully
  2. Taking Complete and Careful Notes, when Applicable
  3. Frequent Eye Contact with the Speaker
  4. Focus on the Speaker and Content
  5. Mentally Paraphrase Key Points to Maintain Attention Level and Ensure Comprehension
  6. Adjust Listening Style to the Situation
  7. Give the Speaker Nonverbal Cues
  8. Save Questions and Points of Disagreement Until Appropriate
  9. Overlook Stylistic Differences and Focus on the Speaker’s Message
  10. Make Distinctions Between Main Points and Supporting details
  11. Look for Opportunities to Learn

Since this is a rather lengthy list, I will only reflect on certain points for two scenarios and then also reflect on specific ways that I can improve in two of these scenarios.

Class

In class, predominantly Marketing Research, I noticed that even though I sit in the front row I struggle most with Careful Listening, Paraphrasing Key Points, and Looking for Opportunities to Learn.

Regarding Careful Listening, I think the main problem I have hear is that I sit in a row with some of my really good and hilarious friends and we occasionally goof off a little too much and that can make Careful Listening more difficult. Next I struggle with Paraphrasing Key Points, too often I find that I try to take notes so accurately that I often don’t get everything down or struggle to keep up, and then by trying to write everything down I forget a lot of it as soon as I leave class. No doubt paraphrasing key points would help me be a better listener and learn more. Lastly, I think I should have a better attitude regarding the class and what it has to offer. If I look at the class more valuably there’s no doubt I’ll glean more from it.

Hanging Out at Home with the Roommates

When I’m at the house with my 5 roommates we spend a lot of time chilling in the TV room doing homework and hanging out. I’ve found that many times when I’m doing homework while the TV is on and I’m participating in conversation I often struggle to really participate and stay involved in the conversation because my attention is divided by several different things.  The two traits that I think would help me the most to get more out of these conversations would be eye contact with the person speaking and then also nonverbal cues, these go hand in hand but I believe if I worked on these aspects I would get much more and add much more to the conversations.

How Social Media has Changed Business Communication

For the last 100 years there has been a rather general and consistent model for business communication. This model is primarily defined by a “broadcasting” or “publishing” mindset. When communicating with the general public a company would issue carefully designed messages to large audiences who in return had very few if any avenues regarding how they might wish to respond to company messages or how they might be able to deliver messages of their own back to the company. Customers and other parties with interest in a specific company and what that company had to say had very few ways to communicate with one another. It was always fairly difficult for multiple parties to share info, offer support, or ask questions.

Within a company communication tended to follow what the textbook Understanding the Foundations of Business Communication calls the “we talk, you listen” model. (Bovee, p.13) This model exists when upper level management issues instructions to lower-level supervisors and employees.

What’s Changed?

This age-old communication model has been turned up side down with the emergence of social media. Externally, audience members no longer sit on the sidelines as simply recipients of messages but are now active participants in a conversation. One of the most common uses of social media by businesses today is to monitor online discussion of the business/company, its products and brands.

Instead of a sender delivering a set message, now with social media, a sender initiates a conversation by asking a question or sharing important information and seeking feedback. As the message is spread and commented on the idea within the message can be re-sculpted and edited to fit the wants and needs of those who react to the initial message.

Image result for company twitters

Similarly to how external communication between a company and those interested in the company has changed, so too has internal communication within individual companies changed. Communication has moved from a “we talk, you listen” model to a “Let’s have a conversation” model. (Bovee, p.14)

Info Overload

This new Social Communication Model has many benefits over the old model, however there are some disadvantages as well. Information overload, fragmented attention, security risks, distractions, and blurred lines between professional and personal lives are all potential disadvantages that arise when companies move towards a more social platform, these disadvantages can often times lead to decreased productivity at work and a difficulty disconnecting from work when the day comes to an end.

It’s important to note that although this new model allows for more of a conversation in decision making, no company should base all their decisions on conversations and opinions of less experienced/informed people. One example of this would be a companies strategic plans and policy drafts, these are ideas and documents that a company must keep within itself if they desire to remain competitive in the marketplace.

Moving forward it can be anticipated that those companies who embrace this new form of communication will undoubtedly surpass those companies who hesitate or fail to adjust.